Besides winning the contest to manufacture the new taxi for New York City, Nissan Mexicana enjoyed its highest sales in nine years. Nissan has now been the leader in the industry for 24 months straight. Nissan Mexicana placed 16,255 units in the market and attained a 23.7% market share in the country. According to a marketing report of the first five months of 2011, the automaker remains in first place with 24.2% market penetration in the sector, selling 83,565 units in that period (14.7% more than the same period in 2011). The Japanese company announced the start of the execution of the Strategic Innovation Plan 1, in which the company plans the launch of more products during the second half of the year.