November 1, 2016

Nissan Announces New Crossover in Mexico in Rio Summer Olympic Games

Nissan has introduced its newest crossover, manufactured at its Aguascalientes, Mexico plant, which is now available to Mexican consumers. This model, known as “Kicks”, represents an investment of $150 million, which created 50 new jobs and required 14 separate automotive suppliers to contribute to its production. The new light crossover vehicle is manufactured with 90% Mexican parts content, making it the highest domestic content vehicle of any automobile produced in Mexico. The new model debuted officially at the Rio 2016 Olympics. It is designed to compete with models such as the Chevrolet Trax, Honda HR-V, Mazda CX3, Peugeot 2008, Suzuki S-Cross, Ford Ecosport, Renault Duster and Hyundai Creta. The vehicle is designed to adapt well to driving in Mexican cities, based on its size, fuel consumption and versatility. The futuristic design brings to mind a broad vibrant color palate and features modern information systems and display technology. The dashboard contains a separate digital screen displaying data from the vehicle’s computer detailing trip statistics and other information. The vehicle contains an “Around-view monitor” system that has begun to appear in all luxury vehicles, to alert drivers of objects in so-called blind spots and when the vehicle changes lanes. The new “Kicks” crossover also has a large trunk. The Kicks is now in circulation on Mexican streets and highways.