On February 17, 2025, the Department of the Economy (“SE”) published in the Official Journal of the Federation a Decree announcing the certification marks HECHO EN MÉXICO and MADE IN MEXICO, along with the issuance of their rules of use (“Decree”).
As part of the federal government’s strategy to promote equitable and sustainable economic development, the certification mark “Hecho en México” and its English translation “Made in Mexico” have been relaunched. The purpose of this initiative is to help products authorized by the SE stand out in the marketplace and gain national and international recognition.
The authorization to use the certification marks (“Authorization”) will be granted by the SE’s Office of Regulatory Affairs, Competitiveness and Competition (“Office”), which is responsible for receiving, reviewing, and ruling on Authorization requests.
As part of the Decree, the Rules of Use for the “Hecho en México” and “Made in Mexico” certification marks were also issued, highlighting the following:
The distinctive signs and names of the certification marks are as follows:
*Note: Images available and taken from the publication on the Official Journal of the Federation.
Only individuals or legal entities that meet the formal and substantive requirements set forth in the Decree may be authorized to use the certification marks. To satisfy the substantive requirements, products must:
I. Be entirely fabricated, manufactured, or assembled using inputs of national origin and/or be manufactured in Mexico; and
II. The result of manufacturing or production process, that implement affirmative actions to satisfy one or more of the Sustainable Development Goals of the 2030 Agenda for Sustainable Development.
The Authorization application must be submitted to the Office via email. Once granted, the Authorization will be valid for five years, after which itmay be renewed by the holder.
Authorized users of the certification marks must use them in strict compliance with the Graphic Identity Manual provided with the Authorization (the “Manual”) and participate in promotional activities conducted by the SE.
The Decree prohibits the certification marks from being displayed in equal or greater prominence than the product’s own branding or from being placed in a dominant location. It also establishes that the English-language certification, “Made in Mexico,” may only be used for products intended for export.
The SE is empowered to cancel the Authorization upon its expiration or in the event of non-compliance with the Manual or the rules set forth in the Decree. Use of the certification marks by unauthorized individuals is illegal.
Within 90 business days from the effective date of the Decree, an Honorary Promotion Council for “Hecho en México” must be established. This council will be composed of representatives from the Mexican business, industrial, and creative sectors and will act as an advisory body.
With the new Decree in effect, the previous version, published in the Official Journal of the Federation on November 22, 2018, has been repealed, along with all licenses, agreements, contracts, approvals, authorizations, and other provisions issued under its validity.
CCN is ready to provide legal advice and comprehensive support in obtaining and using the authorization for the “Hecho en México” and “Made in Mexico” certification marks.
